Polestar is set to launch its first electric crossover SUV, the Polestar 3, in the US, targeting the luxury market. The company, which saw a 84% revenue surge in 2022, plans to deliver 80,000 vehicles this year, up 60% from 2022. The Polestar 3 will feature a minimalist Scandinavian design, improved aerodynamics, and a wide SUV-like stance. Polestar will launch the SUV with a $20 million marketing campaign in Q2, targeting North America, which represents roughly a quarter of global sales.

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