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Polestar Australia plots path to ‘breakout’ year with new SUVs
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Polestar Australia is targeting 2025 as its breakout year in Australia, aiming for over 5000 sales. The electric car company will introduce two new SUV models, adding three contenders to its line-up. The expansion of Polestar’s product portfolio will appeal to a broader audience, particularly SUVs, which are a key segment in Australia. Polestar is creating a unique showroom position with links to its racing heritage, focusing on performance and design. The company is tapping the strengths of its Chinese owner, Geely, in a group that now includes Volvo, Polestar, and Lotus.