Unlike Mercedes, who has chosen to create a whole new sub-brand for its battery-electric models, BMW decided against diluting its legacy portfolio, which is how we ended up with the i7 luxury sedan, the all-new 7 Series’ fully electric sibling.
I’m sure both strategies have merit, but only time will tell which carmaker got it right.
Anyway, let me quickly take you back to 2008, to the internationa… (continue reading…)
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