Cadillac is set to return to Australia as an EV-only brand, starting with the Lyriq mid-sized electric SUV in mid-2024. General Motors has confirmed that the Cadillac Lyriq will go on sale in Australia in 2024, ahead of a family of new EVs that aim to shake up the luxury establishment with a quintessentially American brand known for big wings, long fins, and countless pop culture references. The Lyriq is expected to be priced from about $150,000, putting it in rarefied EV air against the likes of the Mercedes-Benz EQE SUV, BMW iX, and Audi Q8 e-tron. Cadillac will also be compared with electric car brands such as Tesla and Polestar.
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