Nissan’s 2023 Ariya e-4ORCE Platinum+ is a new electric vehicle (EV) that offers style, capability, and luxury. Starting at $43,190 for the Engage FWD, the Ariya is priced competitively against mainstream offerings like Volkswagen ID.4, Kia EV6 and Toyota BZ4x. The all-wheel-drive version, dubbed Ariya e-4ORCE, is priced $7,500 more at $60,598, but includes additional features like a power panoramic moonroof, power liftgate, and a head-up display.

The top-spec Platinum+ e-4ORCE model climbs to $60,190, putting it head-to-head with premium brand offerings like the Cadillac Lyriq, Audi Q4 e-tron, and Tesla Model Y. The Ariya is surprisingly posh with interior finishes that meet or exceed those of the premium-brand competitors. The Ariya e-4ORCE’s range can’t match a Tesla Model Y, and its power and performance aren’t as sizzling as a Mustang Mach-E GT or Kia EV6 GT. However, the Ariya offers a higher level of comfort, luxury, and arguably style than its competitors, giving it a unique standing in its EV segment.

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