The 2023 BMW XM is a rethinking of the fast-SUV concept, with a design that has garnered significant interest. The XM is a big, unfriendly car with a polarizing exterior and a bold, confident design. It is not a big SUV that goes fast, but a fast car that goes big. It is not a well-rounded, all-encompassing ‘halo mobile’, but a confident play by a high-roller designed to make other players take notice. The XM is a big slap bet on the table, creating numerous looks, whispers, and opinions, and is designed to make other players take notice.
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